During this project, I was able to be involved in the design process from beginning to end with a tight deadline. In collaboration with two other designers from Infinite Scale and UFC, we introduced the newly updated brand during the Fan Expo which was held in Las Vegas. Bold fighter imagery and super-sized graphics filled the exposition space, creating impact in all of the existing chaos of the city.

Environmental + Event Design – Infinite Scale

Here is one of the venues outside of the exposition space that I had the opportunity to design myself. Conor McGregor, a fighter representing Ireland, was highlighted because this is an Irish Pub.