Luxottica challenged us to design a new collection of Vogue eyewear targeted towards the female millennial customer. In collaboration with 5 other designers from various disciplines, Through The Lens was created. Along with the collection, we developed a marketing strategy and designed various marketing materials that would be implemented. Being involved in the entire product development process presented me with unique challenges. However, the results were very rewarding. Below is a link to our brand book, which displays our entire collection in detail.
Branding + Print + Product Development