The 2015 NHL All-Star Game was held in Columbus, Ohio, making the Columbus Blue Jackets the home team this year. This is represented through the patriotic color scheme and overall look of the event. While working at Infinite Scale, I had the opportunity to work on the conceptual development phase of the project creating a cohesive design system that would be implemented at Nationwide Arena and throughout the city.

Environmental + Event Design – Infinite Scale

Here are some examples of design ideas that I applied to various hotels around the city. Simplicity was key in the overall design, while still making people aware of the event and creating interest.